Transactional data refers to information that documents the events or activities of a business transaction. It typically captures details about the exchanges, operations, or interactions that occur between two or more parties, such as customers, suppliers, or employees.
Key Characteristics of Transactional Data:
- Dynamic: It changes as new transactions are recorded.
- Time-Stamped: Each record usually includes a date and time to track when the transaction occurred.
- Detailed: It often includes specific attributes like quantities, amounts, participants, locations, and more.
- Relational: Often linked to other types of data, such as master data (e.g., customer or product information) or reference data (e.g., country codes, tax rates).
Examples of Transactional Data:
- Retail:
- Sale of a product, including items purchased, price, and payment method.
- Banking:
- Deposit or withdrawal transactions, showing amounts, account details, and transaction IDs.
- E-Commerce:
- Online orders with details like shipping addresses, payment information, and product lists.
- Logistics:
- Shipment tracking, including pickup times, delivery dates, and status updates.
Uses of Transactional Data:
- Business Analytics: To analyze trends, performance, and customer behavior.
- Customer Relationship Management (CRM): To enhance customer service and personalization.
- Auditing: To maintain transparency and compliance with legal or regulatory requirements.
- Operational Efficiency: To streamline processes like inventory management and supply chain coordination.
It is a cornerstone for many data-driven decision-making processes across industries.